Why Updating Your Website Is A Must

There’s nothing like a bit of spring cleaning around the house that may make you stop to think about spring cleaning when it comes to your own business. I know what your thinking and no… i’m not talking about cleaning out those old files and organising your paperwork.

I’m sure at some point you’ve stopped to think about whether or not you should update your companies website. The truth is, you shouldn’t wait until spring to jump in and make some changes. What we all know is that people make snap judgements. It takes only 1/10th of a second to form a first impression about a person, and websites are no different. It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave, whether they’ll convert or not.

There are many benefits of updating your website! Here are at Advance we wanted to run you through a few…

Building Trust

You may not be aware, however continually ensuring your website is up-to-date will help you to build trust between your customers and also search engines like Google. If you’ve ever visited a website that looks out-of-date with old formatting and website design, you’ll probably feel a bit hesitant to look much further. Just like fashion changes, so does website design. It’s for this reason, search engines like Google negatively rank sites that don’t provide a good user experience to visitors (this results in less web traffic). When your website feels current and with the times, your visitors will feel more comfortable hanging around the site. This will hopefully lead to sales and repeat sales!

It’s no secret that users are on their phones much more than they used to be… arguably more so than they are on a desktop computer! People are wanting their content available on the go, whether that is for social media, news, helpful information, or shopping. By updating your website to accommodate for mobile-viewing of your website, you are making it easy and enjoyable for potential customers to view your website. The more views you get the better chances you’ll have of turning window shoppers into customers, and ultimately getting more sales. It’s really not rocket science, yet so many businesses are not placing an emphasis on this!

Website Experience

Besides all the technical advantages of updating your website, a little face lift will do wonders for the way people feel about your website. When it is up to date, enjoyable to look at and navigate, your visitors will like visiting because it was a good experience! The easier you can make your website to navigate, the more likely they will be to stick around and return.

Here’s some examples of some well put together websites:

Faster Load Times

One way to know whether your website needs updating is to check out a website analyser like Pingdom. Programs like Pingdom help you test your website’s performance with more info on your page size, the composition and various aspects of speed. If your website analysis shows that our website is slow, sorry to break it to you but it’s time to make some changes!

With the proper amount of bandwidth, and as you are properly optimising your website, you can give your customers a website that loads quickly. This will allow them to browse and shop freely! And as a bonus, it will once again give you more credibility when it comes to search engine ranking.

Here at Advance we have sound experience in website development and maintenance. If some ‘spring cleaning’ is what you need, get in touch with our team today!